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Digital Marketing Course

Learn SEO, social media marketing, Google Ads, Meta Ads, email marketing and analytics. Practise on real projects and build a portfolio at our Maujpur, Delhi centre.

6 Months Offline / Online Certificate Provided Live Projects

Course Overview

Digital Marketing at White Fortress Academy covers the skills businesses use to find customers online: search engine optimisation, social media, paid advertising, email and WhatsApp marketing, and analytics.


You learn each channel step by step and practise through assignments and projects, from keyword research and content planning to setting up ad campaigns and reading performance reports.


The course also helps you build a portfolio and prepare for jobs or freelancing, with resume and interview guidance.

Who Should Join This Course?

Students, job seekers who want an online marketing role, small business owners who want to promote their own business, and freelancers who want to offer marketing services.

Course Curriculum

34 modules · 132 topics

Digital Marketing Fundamentals

4 modules
01

What is Digital Marketing

4 topics
  • Introduction
  • Digital vs traditional marketing
  • Growth of online business in India
  • Careers & roles
  • Marketing Channels
  • Search & social media
  • Email & WhatsApp
  • Content & paid media
  • Core Concepts
  • Reach, impressions & clicks
  • Leads & conversions
  • Branding basics
  • Industry Tools
  • Google tools overview
  • Social platforms
  • Marketing dashboards
02

Channels & Customer Journey

4 topics
  • Customer Journey
  • Awareness
  • Consideration
  • Decision
  • Loyalty & retention
  • Marketing Funnel
  • TOFU, MOFU & BOFU
  • Matching content to funnel stage
  • Buyer Persona
  • Demographics
  • Pain points & motivations
  • Persona templates
  • Touchpoints
  • Online touchpoints
  • Offline-to-online links
03

Goals & Planning

4 topics
  • Goal Setting
  • SMART goals
  • Vision & objectives
  • Success criteria
  • Metrics
  • KPIs
  • CTR, CPC & CPL
  • ROI basics
  • Strategy
  • Competitor analysis
  • SWOT analysis
  • USP & positioning
  • Planning
  • Budget allocation
  • Campaign calendar
  • Reporting cadence
04

Website & Landing Pages

4 topics
  • Website Basics
  • Domains & hosting
  • WordPress setup
  • Themes & plugins
  • User Experience
  • Navigation
  • Mobile-first design
  • Page speed
  • Landing Pages
  • Page structure
  • Headlines & CTAs
  • Lead forms
  • Conversion Basics
  • Trust signals
  • A/B testing basics

Content & Design

5 modules
05

Content Planning

4 topics
  • Content Strategy
  • Content pillars
  • Audience research
  • Brand voice
  • Content Calendar
  • Monthly planning
  • Festival & trend content
  • Posting frequency
  • Content Formats
  • Blogs
  • Carousels & infographics
  • Video & audio
  • Repurposing
  • One idea in many formats
  • Evergreen content
06

Copywriting

4 topics
  • Copywriting Basics
  • Headlines
  • Tone & voice
  • AIDA & PAS formulas
  • Ad Copy
  • Search ad copy
  • Social ad copy
  • Calls to action
  • Long-Form Writing
  • Blog posts
  • Email copy
  • Product descriptions
  • Editing
  • Proofreading
  • Readability checks
07

Design with Canva

4 topics
  • Canva Basics
  • Interface & templates
  • Fonts & colour palettes
  • Brand kit
  • Social Creatives
  • Posts & stories
  • Carousels
  • YouTube thumbnails
  • Marketing Materials
  • Posters & banners
  • Brochures
  • Presentations
  • Design Principles
  • Layout & spacing
  • Contrast & hierarchy
08

Photo & Short Video

4 topics
  • Photography Basics
  • Composition
  • Lighting
  • Mobile photography
  • Photo Editing
  • Cropping & colour correction
  • Background removal
  • Short Videos
  • Reels & Shorts
  • Trimming & captions
  • Music & transitions
  • Export & Publishing
  • Formats & sizes
  • Thumbnails
09

AI Tools for Marketers

4 topics
  • AI Writing Tools
  • ChatGPT & Gemini
  • Prompts for marketing
  • Editing AI output
  • AI Design Tools
  • Canva AI
  • Image generation basics
  • Automation
  • Content scheduling
  • Chatbot basics
  • Responsible Use
  • Fact-checking
  • Brand voice
  • Copyright awareness

Search Engine Optimisation (SEO)

6 modules
10

Keyword Research

4 topics
  • Search Intent
  • Informational
  • Commercial
  • Transactional
  • Research Tools
  • Google Keyword Planner
  • Ubersuggest
  • AnswerThePublic
  • Keyword Selection
  • Volume & difficulty
  • Long-tail keywords
  • Keyword mapping
  • Competitor Research
  • Competitor keywords
  • Content gaps
11

On-Page SEO

4 topics
  • Page Elements
  • Title tags
  • Meta descriptions
  • Heading structure
  • Content Optimisation
  • Keyword placement
  • Internal linking
  • Readability
  • Media
  • Image alt text
  • Image compression
  • URLs & Schema
  • URL structure
  • Schema markup basics
12

Technical SEO

4 topics
  • Crawling & Indexing
  • Sitemaps
  • Robots.txt
  • Index coverage
  • Site Speed
  • Core Web Vitals
  • Caching & compression
  • Mobile & Security
  • Mobile friendliness
  • HTTPS
  • Fixing Errors
  • Broken links
  • Redirects & canonicals
13

Off-Page SEO

4 topics
  • Link Building
  • Backlink basics
  • Guest posting
  • Directories
  • Authority
  • Domain authority
  • Brand mentions
  • Outreach
  • Email outreach
  • Digital PR basics
  • Link Health
  • Toxic links
  • Disavow basics
14

Local SEO

3 topics
  • Google Business Profile
  • Setup & verification
  • Posts & photos
  • Reviews
  • Local Signals
  • Citations
  • NAP consistency
  • Local keywords
  • Map Ranking
  • Map pack factors
  • Reputation management
15

SEO Audit & Tools

3 topics
  • Audit Process
  • Site crawl
  • On-page checklist
  • Technical checklist
  • SEO Tools
  • Google Search Console
  • Ahrefs & SEMrush
  • Screaming Frog
  • Reporting
  • Rank tracking
  • Audit report
  • Action plan

Social Media Marketing

6 modules
16

Social Media Strategy

4 topics
  • Platform Overview
  • Instagram
  • Facebook & LinkedIn
  • X & Pinterest
  • Strategy
  • Audience & goals
  • Content mix
  • Posting schedule
  • Brand Presence
  • Profile optimisation
  • Bio & highlights
  • Competitor Analysis
  • Benchmarking
  • Gap analysis
17

Posts, Reels & Shorts

4 topics
  • Post Creation
  • Post design
  • Captions & hashtags
  • Carousels
  • Reels & Shorts
  • Hooks & storytelling
  • Trends & audio
  • Editing basics
  • Scheduling
  • Meta Business Suite
  • Buffer & Later
  • Content Calendar
  • Weekly planning
  • Festival campaigns
18

Community Management

3 topics
  • Engagement
  • Comments & replies
  • Handling DMs
  • Polls & Q&A
  • Reputation
  • Reviews
  • Crisis handling
  • Community Building
  • Groups & communities
  • User-generated content
19

Growing Reach

3 topics
  • Organic Growth
  • Consistency
  • Collaborations
  • Hashtag strategy
  • Algorithms
  • Platform algorithm basics
  • Best posting times
  • Insights
  • Platform analytics
  • Improving engagement
20

YouTube Marketing

4 topics
  • Channel Setup
  • Channel branding
  • Playlists & sections
  • Video SEO
  • Titles & thumbnails
  • Descriptions & tags
  • Growth
  • Shorts strategy
  • Audience retention
  • Monetisation
  • Partner Programme basics
  • Brand deals
21

Influencer & Affiliate Marketing

4 topics
  • Influencer Marketing
  • Finding influencers
  • Outreach & contracts
  • Measuring results
  • Affiliate Marketing
  • How affiliate works
  • Affiliate networks
  • Tracking links
  • Earning Models
  • Commissions
  • Sponsored content
  • Ethics
  • Disclosure
  • Compliance

Paid Advertising

6 modules
22

How Search Ads Work

4 topics
  • Google Ads Basics
  • Account setup
  • Ad auction
  • Quality Score
  • Campaign Types
  • Search
  • Display
  • Video
  • Bidding
  • Manual CPC
  • Smart bidding
  • Conversion Tracking
  • Tag setup
  • Goals
23

Keywords & Ad Groups

4 topics
  • Match Types
  • Broad
  • Phrase
  • Exact
  • Negative Keywords
  • Search terms report
  • Filtering wasted spend
  • Ad Group Structure
  • Themed groups
  • Naming conventions
  • Optimisation
  • Keyword pruning
  • Bid adjustments
24

Writing Ads & Budgets

4 topics
  • Ad Copy
  • Headlines
  • Descriptions
  • Extensions
  • Budgeting
  • Daily budgets
  • CPC & CPA
  • Budget pacing
  • Testing
  • A/B ad testing
  • Ad strength
  • Policies
  • Ad policies
  • Handling disapprovals
25

Meta Ads Setup

4 topics
  • Setup
  • Business Manager
  • Meta Pixel
  • Payment settings
  • Campaign Structure
  • Objectives
  • Ad sets & placements
  • Bidding
  • Ad Formats
  • Image & video
  • Carousel
  • Lead forms
  • Tracking
  • Events
  • Attribution basics
26

Audiences & Creatives

4 topics
  • Audience Types
  • Custom audiences
  • Lookalike audiences
  • Interest & behaviour targeting
  • Retargeting
  • Website visitors
  • Engagement audiences
  • Creatives
  • Hooks & visuals
  • Copy & CTAs
  • Testing
  • A/B tests
  • Reading results
27

E-commerce Marketing

4 topics
  • Store Basics
  • Marketplace vs own store
  • Product listings
  • Shopping Ads
  • Google Shopping
  • Merchant Center basics
  • Retention
  • Abandoned cart
  • Offers & loyalty
  • Marketplaces
  • Amazon & Flipkart basics
  • Reviews

Email, WhatsApp & Analytics

5 modules
28

Email Marketing

4 topics
  • List Building
  • Lead magnets
  • Opt-in forms
  • List hygiene
  • Campaigns
  • Subject lines
  • Templates
  • Personalisation
  • Automation
  • Welcome series
  • Drip campaigns
  • Deliverability
  • Spam rules
  • Open & click rates
29

WhatsApp Marketing

4 topics
  • Business Tools
  • WhatsApp Business app
  • Catalogue & labels
  • Quick replies
  • Campaigns
  • Broadcast lists
  • Click-to-WhatsApp ads
  • API Basics
  • Business API overview
  • Message templates
  • Etiquette
  • Consent
  • Messaging limits
30

Analytics

4 topics
  • Google Analytics
  • GA4 setup
  • Traffic & engagement
  • Audience reports
  • Tracking
  • Events & conversions
  • UTM links
  • Tag Manager
  • Containers
  • Tags & triggers
  • Search Console
  • Performance report
  • Index reports
31

Conversion Rate Optimisation

4 topics
  • CRO Basics
  • Conversion funnels
  • Heatmaps
  • Testing
  • A/B tests
  • Landing page experiments
  • Improvements
  • Forms & CTAs
  • Page speed
  • Analysis
  • Drop-off analysis
  • Reporting
32

Performance Reporting

4 topics
  • Dashboards
  • Looker Studio basics
  • Key metrics
  • Optimisation
  • ROI & ROAS
  • Cost per lead
  • Client Reports
  • Report structure
  • Insights & recommendations
  • Review
  • Monthly review
  • Next steps

Portfolio & Career Preparation

2 modules
33

Portfolio Building

4 topics
  • Live Projects
  • SEO project
  • Social media campaign
  • Ads campaign
  • Case Studies
  • Problem & approach
  • Results
  • Portfolio Website
  • Layout
  • Hosting
  • Certifications
  • Google Ads certification
  • Analytics certification
34

Freelancing & Interviews

4 topics
  • Freelancing
  • Finding clients
  • Proposals & pricing
  • Contracts
  • Platforms
  • Upwork & Fiverr
  • LinkedIn
  • Interviews
  • Common questions
  • Practical tasks
  • Career Prep
  • Resume
  • LinkedIn profile

Practice Projects

Project 1Keyword research and on-page SEO plan for a local business
Project 2Social media content calendar with creatives
Project 3Google Ads and Meta Ads campaign plan and setup
Project 4Email newsletter and WhatsApp broadcast plan
Project 5Monthly performance report
Project 6Social media audit of a local business

Tools & Technologies

Google Search Console Google Analytics Google Ads Meta Ads Manager Meta Business Suite Canva WhatsApp Business Mailchimp

Career Opportunities

SEO Executive

Improve website rankings and organic traffic for businesses.

Social Media Manager

Plan, post and grow brand pages across platforms.

Performance Marketer / PPC Executive

Run and optimise Google and Meta ad campaigns.

Content Marketer

Create content that attracts and converts customers.

Digital Marketing Executive

Handle day-to-day online marketing for a company.

Freelance Digital Marketer

Offer marketing services to local businesses and brands.

Course Details

Duration6 Months
ModeOffline (Delhi Centre) / Online Classes Available
Batch TimingMorning & Evening Batches (Mon–Sat)
EligibilityBasic computer knowledge required. No prior marketing experience needed.
CertificateCompletion Certificate from White Fortress Academy provided on passing
SupportLive project assignments + Portfolio building + Placement guidance

Frequently Asked Questions

How long is the Digital Marketing course in Delhi?

The course takes 6 months. Batches run in the morning and evening, Monday to Saturday.

What will I learn in the Digital Marketing course?

You will learn SEO, social media marketing, Google Ads, Meta Ads, email and WhatsApp marketing and analytics, along with content and design basics and portfolio building.

Do I need any marketing or technical experience?

Basic computer knowledge required. No prior marketing experience needed.

Is the Digital Marketing course offline or online, and what are the batch timings?

Mode: Offline (Delhi Centre) / Online Classes Available. Batch timing: Morning & Evening Batches (Mon–Sat).

Will I get a certificate after the Digital Marketing course?

Yes. White Fortress Academy provides a completion certificate on passing the course.

Which tools will I use in the Digital Marketing course?

You will work with Google Search Console, Google Analytics, Google Ads, Meta Ads Manager, Meta Business Suite, Canva, WhatsApp Business and Mailchimp.

What jobs can I aim for after the Digital Marketing course?

Roles related to this skill include SEO Executive, Social Media Manager, PPC Executive, Content Marketer and Freelance Digital Marketer. Hiring depends on your skills and the market. The academy's support includes live project assignments, portfolio building and placement guidance.

What is the fee for the Digital Marketing course, and can I try a demo class?

The fee is not listed on this page, so please ask the centre for the current fee and the next batch date. Call or WhatsApp +91 88104 71374, or visit 53, Maujpur Main Road, Opp. HDFC Bank, Delhi 110053 (Monday to Saturday, 9:00 AM to 8:00 PM). A free demo class is available.

Start Your Digital Marketing Career Today!

Learn the skills businesses need to grow online, with hands-on practice at our Maujpur, Delhi centre.

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